OTT stands for “Over-The-Top”. We think that this type of advertising could do just that for your business, forcing your business to stand out among all competitors.
The three main elements of OTT are producing the commercial, media planning, and media buying. We are capable of producing creative, high-quality commercials. This includes the theme, storyboards, and total professional production with a script, actors, and crew. We use a specific model to produce these commercials that allows us to create a great product at a cost and price reasonable to growing small and mid-sized businesses.
Analytics and data must always be subject to stringent controls. In addition to helping our staff make wise decisions and offer the best service possible, it gives clients important information about the market and consumer trends. Every firm must effectively employ analytics. Although data and reporting are crucial tools, they must be set up correctly in order to be used to increase the financial value of online marketing. The benefits of this system include full-funnel visibility, customisable dashboards and reporting, KPIs for each channel, and technology connectors.
To ensure that things are proceeding properly, we take the time to analyze their most recent results, plan each subsequent step, and provide ongoing monthly strategy and reporting. We employ cutting-edge techniques to comprehend the characteristics, online behaviors, and interests of your prospective customers. We thoroughly examine the websites, online reputations, and online presence of your competitors to ascertain what works and draws in new customers. This offers us the chance to conduct comprehensive keyword research and create a superior digital strategy.
The results of our in-depth investigation, along with well-known marketing and consumer behavior principles, are what our clients are looking for in a comprehensive and cutting-edge digital marketing strategy. Our fundamental conviction is that by carefully utilizing digital marketing and advertising, businesses may experience strength and momentum in business growth never before experienced.
Once the commercial is edited and finished, we use the vignettes extracted from the ads. The media planning consists of ICP and a Unique Offering analysis that helps us understand the buyer persona, the client's offering, and how best to articulate value to the target audience. With that in place, we strategically use software to buy ad inventory from OTT networks.
We can target extremely localized audiences and use the planning to programmatic media buys. The technology takes into account fine details of our ICP and ensures that the ads are only running on streaming services, networks, and shows they are watching. Media buying involves the management and deployment of the client's media budget.
We actively report on results and use data to make incremental optimizations in the media plan and buying activities.
Because managing SEO operations takes so much time, the majority of business owners don't have the time. Weekly analytics checks and continuing keyword and ranking assessments are part of this. We must then keep producing new content, acquiring new backlinks, and optimizing the website's content for search engines in order to build on the first effort. Three pillars—quantity, relevance, and authority—support success. When employing PPC, the same guidelines that apply to an effective SEO plan must be adhered to. We are ready to help. On a monthly, weekly, or daily basis, our optimization specialists will supervise and manage client campaigns.
Examples of this include testing new advertisements and keywords, removing ineffective ads and keywords, adding negative keywords, and making changes to landing pages in order to improve quality scores. Alternative bids will also be made, and methods will be employed. If you're successful, we'll keep creating new things so you can continue to dominate your industry. The number of visitors to your website will be very beneficial to your business and provide a critical avenue for growth.
Continuous digital marketing and advertising optimization, along with initiatives for ongoing development, are the keys to long-term success. Leading rivals of our clients frequently invest money in SEO, paid advertising, and website improvements. In order to stay ahead of this fierce competition after launch, our clients must continue to spend in the same products and continuing optimization. Regular reports detailing the situation of your business at each given point in the process will be sent to you. As we implement our strategy for your success, you will outperform your competitors in the rankings.
The Unbound Marketing System is a proven formula for growth. Here's what our clients have to say about working with us.
I couldn’t be happier with Rigmarole over the past six years. The Rigmarole team is professional, business savvy, and regularly brings new ideas to the table that are actionable and provide tremendous value.
-President of Murray Plastics
Rigmarole has been our go-to marketing agency for the past five years. Our business has grown tremendously over the years and Rigmarole has been a vital partner all the way.
-President of Northeast Georgia Contracting
Rigmarole's work helped us exceed our goal of 15 leads per month by 538% and 5 new customers a month by 324%. Enough said!
-President of Good Shepherd Roofing
Our national accounts now include Walmart, Lowes, Dollar General, Walgreens, and Coca-Cola. Rigmarole is a first-class agency that has helped us attract and serve first-class companies.
-President of Retail Services Inc.
Working with Rigmarole has been a wonderful experience. Their team takes the time to listen to what we need and has created a marketing system that looks amazing, functions, and has brought in increased demand by millions of reels.
-COO of Tayloreel Corporation
Rigmarole created an outstanding website and online store that serves the needs of consumers and our agency clients. The traffic used to trickle in, but now our site gets 12k+ visitors per month, all from SEO.
-President of Clyde Armory
Take the next step toward market domination by getting your complimentary consultation. Why do we provide this free of charge? Because we are so confident in the value that you will receive and how we can help you achieve your goals.
Philosophy 
Data and Reporting 
Research and Strategy 
OTT Advertising Management 
Optimization