About the Client

Retail Services Incorporated (RSI) is one of the country’s largest providers of environmental power washing services to over 1000 locations throughout the Southeastern United States. They serve big-box retailers, shopping centers, restaurants, municipal, commercial and industrial accounts, providing exterior and interior power washing with EPA approved water reclamation and recycling practices, asphalt seal coating and repairs, parking lot striping, crack filling, landscaping, light land grading and clearing, product assembly, snow removal and deicing.

Challenge

Despite having a healthy relationship providing services for nationwide Walmarts, RSI wanted to diversify their business. This was a challenge, as a lack of knowledge/awareness of the proper industry terminology made it difficult to advertise through traditional channels.