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BREAKING THE MOLD
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About the Client

Murray Plastics Inc (MPI) is a U.S. custom injection mold builder and maker of plastic parts located in Gainesville GA. They have decades of experience in design, tooling, and are on track to double their revenue since we began working with them.

Challenge

Despite being a responsibly run company with decent repeat business, growth had started to stagnate and plateau in the five years before they approached Rigmarole, MPI wanted to grow, but relied on an antiquated sales strategy and an outdated website. They were essentially closed to the Internet, hence mostly closed to the world at large.

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Big Idea & Solution

The solution was to usher Murray Plastics into the 21st century. Most of Murray’s competitors in the plastics/injection molding industry had/have not yet harnessed the power that the Internet can harness for B2B businesses. Thanks to a thoughtful digital presence and premium educational content, Murray would become an industry thought leader.

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Custom Website

Thanks to Rigmarole, Murray’s website is miles above the competition. By positioning pillar content and presenting it in a modern, entirely bespoke format, Murray now has a website that reflects their stellar reputation in the custom injection molding industry.

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Social Ads

Given that plastic injection molding is a costly and complex sales and manufacturing process, accurately targeting qualified prospects and leads was essential. Advertising on social networks allowed us to reach customers in specific geographical locations.

SEO

SEO proved to be a crucial component of our strategy. By creating compelling and authoritative SEO-driven pillar content, helped Murray climb the search rankings and be easily found by prospective clients. By regularly publishing content, we ensured that Murray continuously provided valuable information to the marketplace and cemented their expertise.

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“I couldn’t be happier with Rigmarole. The Rigmarole team is professional, business savvy, and regularly brings new ideas to the table that are actionable and provide tremendous value. I highly recommend partnering with Rigmarole for those who are serious about taking their business to the next level.”

- Bill Hall, President of Murray Plastics

Holler at us.

Come on, let’s sit a spell.

220 College Ave.
Suite 608
Athens, GA 30601

706.715.3420
hello@rigmarole.co