Murray Plastics Inc (MPI) is a U.S. custom injection mold builder and maker of plastic parts located in Gainesville GA. They have decades of experience in design, tooling, and are on track to double their revenue since we began working with them.
Despite being a responsibly run company with decent repeat business, growth had started to stagnate and plateau in the five years before they approached Rigmarole, MPI wanted to grow, but relied on an antiquated sales strategy and an outdated website. They were essentially closed to the Internet, hence mostly closed to the world at large.
The solution was to usher Murray Plastics into the 21st century. Most of Murray’s competitors in the plastics/injection molding industry had/have not yet harnessed the power that the Internet can harness for B2B businesses. Thanks to a thoughtful digital presence and premium educational content, Murray would become an industry thought leader.
Thanks to Rigmarole, Murray’s website is miles above the competition. By positioning pillar content and presenting it in a modern, entirely bespoke format, Murray now has a website that reflects their stellar reputation in the custom injection molding industry.
Given that plastic injection molding is a costly and complex sales and manufacturing process, accurately targeting qualified prospects and leads was essential. Advertising on social networks allowed us to reach customers in specific geographical locations.
SEO proved to be a crucial component of our strategy. By creating compelling and authoritative SEO-driven pillar content, helped Murray climb the search rankings and be easily found by prospective clients. By regularly publishing content, we ensured that Murray continuously provided valuable information to the marketplace and cemented their expertise.