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Everything
but the
kitchen sink.

Rigmarole provides a heightened understanding and awareness of the digital advertising and marketing landscapes, strategies that are unique to each business, and execution defined by speed, precision, and lean improvements that drive sales growth. We have a relentless obsession with providing the highest quality of work and the highest level of value in a very competitive market.

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Strategy

In any endeavor, the first step is to design a plan that will help you succeed. That may sound simple enough, but once it comes to digital marketing and advertising, you can quickly find yourself over your head. Let us create a custom strategy for your business that can (and should) include content marketing, email marketing, social media marketing, user experience, analytics & tools, marketing automation, paid media and search engine optimization. We work with our clients at a leadership level and make sure our work and strategy stays in line with their vision and business strategy. No matter the challenge, Rigmarole has the right plan.

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Content Marketing

Content marketing is the fuel for digital marketing activities to engage and persuade audiences by creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. At Rigmarole, we develop a more strategic approach to manage your content marketing activities including blogging, content publishing, integrated content (paid/earned/owned), and marketing downloads/content offers. We get the right content in front of as many of the right eyeballs as possible.

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Search Engine Optimization

IF you get it right, SEO is a fantastic way to drive quality visitors to your site and a huge competitive advantage across almost all business sectors. As a result, it’s a very competitive space. Our approach to SEO adopts all the latest techniques and best practices to ensure that prospects can easily be funneled to your site in an ocean of search results. When you work with Rigmarole, we send them to you!

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Website & UX

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and their limitations. Using an insight-driven approach, Rigmarole is able to make website, mobile, app, and e-commerce design and UI/UX design that is more persuasive to your target audience than other digital marketing agencies. Whatever experience we create or curate it looks good, and most importantly, it works.

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Paid Media

Rigmarole stands out from most other digital marketing agencies by also operating as an advertising agency and using tried and true optimization techniques to improve your return on investment (ROI) using search ads, social ads, display ads, retargeting ads, and sponsored content across the Google, Facebook, Instagram, LinkedIn, Twitter, and YouTube platforms (the Big 6). However, we also use programmatic tools for larger advertisers and alternative networks for niche business sectors. Just because you’re spending money on paid media through another internet marketing agency doesn’t mean it’s been fruitful for your business. We’re here to change that.

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Email Marketing & Automation

Email marketing should be one of your best-performing channels—but it’s hard to get it right since there are so many aspects. Even a reputable marketing agency can consistently neglect it at the expense of other, less lucrative activities. However, we don’t make the same mistake at Rigmarole. We believe email marketing & automation are two of the best ways to deliver targeted relevant messages to your prospects and customers, and we harness the power of marketing automation best practices cut through the inbox across the entire lifecycle. We don’t waste hours doing what well-optimized automation can do better and faster.

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Social Media Marketing

Many businesses already (try to) use popular social networks and channels like Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest. However, achieving results is extremely difficult without a proper social media strategy that uses social media to support your business goals. As an internet marketing company and advertising agency, Rigmarole excels at publishing content, engaging your audience, and enhancing your brand on social channels. Whatever the channel, we’re up for it, including integrated and sync profile management across many other more specialized platforms.

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Analytics & Tools

Web analytics are fantastic tools but to get the most from them, and get more commercial value from your internet marketing, your data and analytics need to be carefully and intentionally set up. It's of prime importance that your analytics are fully customized to your business to show the true value of online marketing activities. Rigmarole does just that, creating KPIs for every channel, custom dashboards and reports, technology integrations, and provides full-funnel visibility. What good is collecting data without knowing what it means for your business?

Holler at us.

Come on, let’s sit a spell.

220 College Ave.
Suite 608
Athens, GA 30601

706.350.1912
hello@rigmarole.co
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