The Four Phases of a Growth-Driven Retainer.

Rigmarole Growth-Driven Marketing Blog


1. Launch

Months 1-3

Months 1-3 of implementing a Growth-Driven Retainer are spent kicking off a campaign and keeping a watchful eye on initial progress.

  • Press start on LaunchPad - Month 1 will kick off with the LaunchPad Content, which consists of content offers and strategic landing pages created during the setup phase. 
  • Gather benchmark data - The first three months are crucial for predicting long term growth. Benchmark data will be used to gather expectations on future performance.
  • HubSpot - As your customers grow, you'll probably be upgrading your marketing automation, but for the first three months, try out HubSpot Marketing free to get your feet wet.
  • Implement paid adsUsing Google AdWords and Facebook helps establish momentum early in the campaign so that you see value and results immediately.

2. Increase

Months 3-6

  • If you DO meet the goals from your first quarter:
    • Examine HubSpot Marketing and Sales Starter.
    • Adjust/increase retainer based on past and future target growth.
    • Continue adding data to benchmark growth.
    • Utilize paid ads.
  • If you DON'T meet the goals from your first quarter:
    • Readjust your goals and KPIs based on data collected from the first three months.
    • Check back in three more months.
    • You have the option to opt out.

3. Upgrade

Months 6-9

  • Ramp up content production and inbound marketing initiatives.
  • Upgrade to Sales Professional* - Only if your industry/business requires a sales cycle!
  • Upgrade to Marketing Professional - Allows us to use marketing automation, open up new channels, and generally increase inbound activities. 
  • Keep using HubSpot’s free CRM tools - If Phase 1 and Phase 2 happen to have blown your KPIs out of the water, you may want to consider upgrading to HubSpot’s Marketing Enterprise early if your business is scaling quickly.

4. Accelerate

Phase 4 is the final Growth-Driven Retainer phase, and can continue indefinitely to scale. If you’ve made it this far, it means you’ve seen positive results and growth every quarter.

  • Keep scaling and adjusting.
  • Invest based on quarter-to-quarter growth.
  • Begin to integrate necessary 3rd party apps and services.
  • Prosper!

If you want to learn more about Growth-Driven Retainers, or you want some more background information, visit our comprehensive resource on the subject.

Topics: performance, relationships

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